I've been reading A New Earth

"Whatever you perceive, experience, do, think, or feel is content. Content is what absorbs most people's attention entirely, and it is what they identify with...
What is there other than content? That which enables content to be-the inner space of consciousness."-A New Earth by Eckhart Tolle.
A blog is all about content. It's one way of understanding things, of understanding people, but really it's only an indicator of a much greater, non-physical, energetic entity, in which we all share. That's why we read them.